From Marketing magazine:
Nestle is the latest big brand using a crowdsourcing platform to collect fresh ideas around new product development, packaging and communication strategies.
The FMCG giant is using eYeka, a global crowdsourcing platform that calls itself ‘the world’s biggest community playground’, connecting client briefs with a more than 300,000 creatives in 164 countries speaking more than 10 different languages.
Nestle started out testing the platform with Lifesavers, opening up a brief to the community in the form of a competition. They received so many great ideas that they decided to expand, sending out additional briefs for the KitKat and Allen’s brands.
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