All posts by Ross Dawson

5 Ways of Crowdsourcing for Content Marketing

Over on Convince and Convert, David Bratvold, founder of Daily Crowdsource, offers his thoughts on using crowdsourcing for content marketing, making 5 key suggestions:

  1. Crowdsourcing speeds up the content creation process (and frees you up)
  2. Crowdsourcing gets your customers & potential customers involved
  3. Crowdsourcing gets your target audience invested
  4. Crowdsourcing offers you diversity and creative choice
  5. Crowdsourcing inherently atomizes your content marketing process

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Nestle Crowdsources Product Ideas

From Marketing magazine:

 

Nestle is the latest big brand using a crowdsourcing platform to collect fresh ideas around new product development, packaging and communication strategies.

The FMCG giant is using eYeka, a global crowdsourcing platform that calls itself ‘the world’s biggest community playground’, connecting client briefs with a more than 300,000 creatives in 164 countries speaking more than 10 different languages.

Nestle started out testing the platform with Lifesavers, opening up a brief to the community in the form of a competition. They received so many great ideas that they decided to expand, sending out additional briefs for the KitKat and Allen’s brands.

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